Web Site Promotion Services

How we promote your site
To submit your web site to the free Open Directory is the first important step because real people are reviewing it and no software agent or robot is making this important decision if this web site is fit for the internet. It seems that being accepted by the Open Directory Project, is a very good recommendation for Google, because your site should be designed and written for people and not for Search Engines. Therefore Googles preference is logic. HotBot and AOL are again powered by Google there is obviously a domino effect taking place here.
To register at Yahoo is also of absolute importance and the story goes that Yahoo is very selective. Not one of our sites, we have ever built, was rejected by any above mentioned organizations. Understanding that we submit your web site to additional Web Directories and local Search Engines helps. The better you are rooted in the Internet the better your chances are, to show up in the search result pages.

Banner Advertisement on the Web
We will first test the effectiveness of your banners in small campaigns before you spend a great deal of money on banner advertising. The click through rate is only a tenth of what is was 5 years ago but if it proves that every second client is also a potential sales lead or customer, that finds your site by a banner, it's worth a try. We recommend banner advertisement only for online stores or for a campaign that is taking place on your site. The banner should be animated, the font should be readable and a "Click here" always helps. We deliver banners since 1997 and take care that they are seen by the right audience and correspond with the content of the site it is going to be displayed on.

Adwords and Pay Per Click
AdWords and Pay Per Click campaigns make sense when your web site is still in the sandbox of the Search Engines or when your competition is so overwhelming that initiatives have to be seized. It is a whole story for itself and relevant and important information can be found at the Google AdWords Consultancy page with a link to Google Adwords learning center.

Link Building
Is serious business because Google very much bases the ranking on how important your web site is, on how many links from other web sites are pointing to your site. So from this perspective seen, link building is one of the most common and most effective forms of web site promotion but should be left to the professional. Linking to sites without any relevance to your category or profile is not helping at all. Even worse your own ranking can drop if you link to a site which is banned and you do not know about it or which has a bad ranking and not an excellent content and topic to compensate this lack through the promise of future visitors. We have additional information about link building on our SEO Link Building Services page.

Creating returning visitors
Creating visitor loyalty is that those who regularly visit your site most likely tell their friends, family and colleagues about you web site. Even if this visits are all taking place in Cyberspace, never underestimate the power of down to earth mouth to mouth advertisement. High quality content and continuously updating is to do, to retain the interest of your visitors. An update once or twice a month is the very minimum that must be met. When we built a commercial site for a client we always keep the space for a "What's New" page in mind even if we cannot convince the client in the first phase how important this really is, he/she will realize the necessity when he/she views the stats after the launch.

Membership E-mail lists
E-mail lists demand repeatedly scheduled work, but are very rewarding. They are a perfect way to get your visitors back to your site by informing them of Sales and Promotions you are running on your site. Articles that are informative and cover the field of their interests are very much appreciated. The rising number of e-mail recipients also give a realistic feedback how well your web site is perceived. Bear in mind however that you do not send mail to people that did not ask for it on a regular basis. If you do so anyway, make sure they can cancel the second mailing.

Other promotional strategies are:

• Give your clients something for free, they may also order something else
• Have a Discussion forum/ Blog on your web site
• Leave the URL of your web site in the signature when you send e-mails
• Use traditional marketing methods to spread your Internet address.

To spare you the research, the submitting and ongoing maintenance and the evaluation of real time visitor tracking, or online and offline campaigns ...you can leave it all up to us.