SEO Link Building Services

What is link building?
One of our web site promotion efforts is link building. Links from high ranking web sites to your site can dramatically increase traffic. The goal of link building is to create an excellent source of consistent and targeted traffic through hyperlinks placed on content related and sharing the same audience web sites, linking to your site. If you have no links at all means that Search Engines will drop the site from their index. The more links you have the higher is the link popularity of your site.

Link popularity
Link popularity is the result of link building. It means being a popular web site. Many quality links to your site generate additional Search Engine traffic and is a requirement for a good ranking on the search result pages. Some web sites have more than half a million hyperlinks targeting them. I bet you are surprised by this number?

Our link building team
Our SEO consultants provide link building service and additional link popularity checks on a regular and on a timely basis for your web pages. You will receive all details in our special report documented by SEO-Watch. We also monitor existing links and make sure that links are still implemented on the pages where we posted them for you.

Avoiding mistakes when building the links
Be aware that the links on your web sites grow naturally and not too fast. An unethical practice is to send out messages to hundred thousand webmasters in one go and request that they link to your site. In no time a couple of thousand links will be organized. Know that context of links is also taken into account, rather than sheer numbers. The consequence is that Google will ignore your links or even blacklist your site because the link structure is growing too fast or poor links are added. Solution: An "organic grow" should be achieved with the focus on quality. This takes time but it's worth it.

Improve Google Ranking

How is Google ranking sites?
There are thousands of forums and discussion groups breaking their heads which recipe Google is using to rank the web sites. Let me tell you one thing: it is such a secret, as the one of the Vienna Sacher tart, which is locked in a safe and guarded. But on the other hand through working with Google, you learn to deal with it.

Facts and Stats of Google
Google receives over 200 million queries each day, has indexed up to June 2005 approximately 10.4 billion items, such as web sites and images, Usenet newsgroups, videos, localities, maps, and items for sale online. The servers they use to digest all this operate with Red Hat Linux. It rules globally and is used in Thailand just as well as in Germany, Australia or USA. If you just look at the number of searches this software is processing you can imagine that the chances are a kind of slim landing on the first search result page being in the run with approximately one billion other web sites and in a bin with another 10.4 billions items. Or not?

What do we know about Google?
Google interprets a link from page A to page B as a vote, by page A, for page B. Links from any page (internal or external) to your site (primarily your homepage) are called back links.It's most important to come up in search result pages that you have high quality back links, because Google loves when sites owners are co-operating with each other. This is what Google says' about it Improve Google Ranking

2nd important
Placing your web site into the right category.Those 200 million queries are not targeted to find one specific web site category but is shared between numerous sorts of categories. Most Directories have already the functionality prepared that you can select first the category and then start the search. They call this advanced search. Google doesn't. Google sorts the sites by what the software finds in the content. The content has to make the category clear and specific. Titles, content and back links are a trigger to get Google working. So no wonder that people need assistance to sort out the content and titles because there is more to it and we are glad to help.

Meta Data out and passé?
No ,... there are more Search Engines out there than Google. Directories which depend on the Meta Data. They bring a good amount of visitors to you and sometimes bring even better search results.

Refreshing content
The more often a site updates the content, the more often Google will visit. The links in these pages are checked to discover new pages that Google then ads to its internal database of the web. With other words Google likes people who are serious about the Web.

Web Site Promotion Services

How we promote your site
To submit your web site to the free Open Directory is the first important step because real people are reviewing it and no software agent or robot is making this important decision if this web site is fit for the internet. It seems that being accepted by the Open Directory Project, is a very good recommendation for Google, because your site should be designed and written for people and not for Search Engines. Therefore Googles preference is logic. HotBot and AOL are again powered by Google there is obviously a domino effect taking place here.
To register at Yahoo is also of absolute importance and the story goes that Yahoo is very selective. Not one of our sites, we have ever built, was rejected by any above mentioned organizations. Understanding that we submit your web site to additional Web Directories and local Search Engines helps. The better you are rooted in the Internet the better your chances are, to show up in the search result pages.

Banner Advertisement on the Web
We will first test the effectiveness of your banners in small campaigns before you spend a great deal of money on banner advertising. The click through rate is only a tenth of what is was 5 years ago but if it proves that every second client is also a potential sales lead or customer, that finds your site by a banner, it's worth a try. We recommend banner advertisement only for online stores or for a campaign that is taking place on your site. The banner should be animated, the font should be readable and a "Click here" always helps. We deliver banners since 1997 and take care that they are seen by the right audience and correspond with the content of the site it is going to be displayed on.

Adwords and Pay Per Click
AdWords and Pay Per Click campaigns make sense when your web site is still in the sandbox of the Search Engines or when your competition is so overwhelming that initiatives have to be seized. It is a whole story for itself and relevant and important information can be found at the Google AdWords Consultancy page with a link to Google Adwords learning center.

Link Building
Is serious business because Google very much bases the ranking on how important your web site is, on how many links from other web sites are pointing to your site. So from this perspective seen, link building is one of the most common and most effective forms of web site promotion but should be left to the professional. Linking to sites without any relevance to your category or profile is not helping at all. Even worse your own ranking can drop if you link to a site which is banned and you do not know about it or which has a bad ranking and not an excellent content and topic to compensate this lack through the promise of future visitors. We have additional information about link building on our SEO Link Building Services page.

Creating returning visitors
Creating visitor loyalty is that those who regularly visit your site most likely tell their friends, family and colleagues about you web site. Even if this visits are all taking place in Cyberspace, never underestimate the power of down to earth mouth to mouth advertisement. High quality content and continuously updating is to do, to retain the interest of your visitors. An update once or twice a month is the very minimum that must be met. When we built a commercial site for a client we always keep the space for a "What's New" page in mind even if we cannot convince the client in the first phase how important this really is, he/she will realize the necessity when he/she views the stats after the launch.

Membership E-mail lists
E-mail lists demand repeatedly scheduled work, but are very rewarding. They are a perfect way to get your visitors back to your site by informing them of Sales and Promotions you are running on your site. Articles that are informative and cover the field of their interests are very much appreciated. The rising number of e-mail recipients also give a realistic feedback how well your web site is perceived. Bear in mind however that you do not send mail to people that did not ask for it on a regular basis. If you do so anyway, make sure they can cancel the second mailing.

Other promotional strategies are:

• Give your clients something for free, they may also order something else
• Have a Discussion forum/ Blog on your web site
• Leave the URL of your web site in the signature when you send e-mails
• Use traditional marketing methods to spread your Internet address.

To spare you the research, the submitting and ongoing maintenance and the evaluation of real time visitor tracking, or online and offline campaigns ...you can leave it all up to us.

Search Engine Optimization

What is Optimization?
Search Engine Optimization means that your site will be analyzed and then improved to make it possible for Search Engines to index and rank it. If your web site does not rank well, optimization helps that your web site will be found in the first upcoming pages of the search results. This can vary from ranking very high in Google to good in Yahoo and excellent in MSN. We cannot predict in which Search Engine the best ranking will take place because they work in different ways.

What has to be done to achieve good search engine ranking?
It is our job to check if Crawlers as Google, Yahoo or MSN can identify all the hyperlinks in the pages and can add them to the list of URL's to visit. The same importance has the content that is reflecting the category your web site belongs too. Additionally the architecture and programming of the web site is of significance because pages have to be readable and accessible for these software agents. Some code is just as "hard to read" for Search Engines, as it is for anyone who is not a programmer. Another aspect we take care of is, that you do not want all your pages to turn up on the internet, or do you? To know how to handle this aspect is just as important as the firewall on your workstation.

When will I see the results?
This is the most asked question. People nowadays expect instant results. This is not applicable when you get engaged in Search Engine optimization. Facing a competition counted in millions and finally out-rank them cannot be achieved with a magic wand. Indexing a fraction of the web can take the Search Engines a long time; this is usually measured in weeks or months. This is also the reason why it still makes sense that we submit your web site to those Directories where also Google and friends (well, rather competitors) feed on. Patience and an ongoing monitoring and modifications are necessary to get the web site into the first search result pages and refreshing content regularly and building up backlinks to keep it there.

Difficulties Faced by Logo Designers

To
some, designing a logo seems to be an easy task. However, when most of the shapes and patterns are already taken, it becomes a real challenge to create something original. Compiled a list of similar logos to present the difficulties mentioned.


Ametek and Axis Bank


Applied Materials and Planned Parenthood


Bank of Amercia and Amtrak


Belfast and Food Drink Devon


BigFix and Priority Parking


Blackburn Market and Love Barrow


British Paints and Pagan Osborne


Carrier and Ford


Cooperative Program and Colgate-Palmolive


PseudoRoom and CPL


DoshDosh and David Airey


FDA and SEGA and CNN


Freesat and Glasses Direct


Gucci and Chanel


Harbork and Fitucci


Infiniti and Videocon


Los Angeles Lakers and Los Angeles Clippers


Laszlo and Etelos


Macromedia and Mos Burger


Mini and Bentley and Chrysler


Motorcycle Riders Foundation and Southern Cruisers Riding Club


Munix and Union Bank


NBC and Nebraska ETV Network


National Film Board and Virtual Global Taskforce


One Spa and Manulife One


Quark and Alcone and Scottish Arts Council and Artworkers


Saturn and Bluestone


Searchmash and Smashlab


Simplebit and Logomaid


Sinarmas and Airbus


STADT and BRUHL


Star and Maltastar


Style Gala and Sumpter & Gonzalez LLP


Suns Microsystems and Columbia Sportswear Company


Swiat Zdrowia and Unilever


Ubuntu and Human Rights


Wayback Machine and Google Blogscoped


Yatra and Pepsi

WEB HOSTING - Linux or Windows? How to decide?

Whether you are considering starting a website or you have one and want to possibly move it, this article can help you decide whether you should chose a Linux Hosting server or a Windows Hosting server.

Typically, there are three platforms on which a website can be hosted - Linux/Unix, Windows & Macintosh. We do not hear much about Macintosh as there are very few web sites hosted on a MAC server. The majority of web-hosts use Linux or Windows. Windows operating system is owned and sold by Microsoft. Linux is open source and generally free. Thus a Windows Hosting server costs extra due to the cost of proprietary microsoft software that it runs. Some people naturally assume that because their PC runs Windows they need to buy a Windows hosting package. This isn't true. Access to your web account will be through FTP or a control panel and both operating systems support these methods.

Computer Solutions offers both Linux & Windows Hosting Service.

Benefits of Linux Hosting

Linux has proven itself as the operating system of choice for web servers. Today, Linux has progressed beyond infrastructure services like file serving, printing, web hosting and email, and is being adopted even in the enterprise data center. Linux now increasingly finds use as business application servers and data base servers, moving deeper into the data center as a strategic data store, database, and application host.

The benefits of Linux are many:
· Superior economics / lower cost of deployment as the O.S. itself is free and so are the web server, email server and all other software that are needed to set up a web host. Even the My SQL database server comes free.

· Linux is a portable OS and can be installed on a variety of hardwares. This platform independence gives the Web Hosting company a wider choice in selecting server hardware, thereby optimizing cost versus service features.

· High reliability and security - A well configured Linux web server can be very secure. Firewall, antispam and antivirus services for your email can be deployed with ease by a skilled server administrator. There are patches available for the Linux kernel to increase security as well as configuration tweaks that can be made to Apache and PHP.

· Increasing independent software vendor support for Linux.

· System vendor acceptance and support.

· Performance - This is where Linux powered hosting can truely excel - because of the configurability of the Linux kernel and core hosting software such as the Apache Web Server, a Linux based server can be tuned precisly to meet the needs of the websites it hosts.

Benefits of Windows Hosting
Windows Hosting is increasing gaining popularity due to the increasing use of web applications developed in ASP & ASP.Net over an MS SQL database server platform. Many website developers now-a-days develop simpler websites in ASP and MS-Access database.

When do you need a Windows Hosting server?

Your choice of server platform usually gets dictated by the use to which you intend to put it. The majority of web features run fine on both platforms including PHP, MySQL, POP3 etc. If you intend to create your site using ASP, FrontPage, ASP.NET environment, Windows Streaming Media, MS-Access, MS SQL, or any of the other Microsoft proprietary technologies then you need to use a Windows host. There is limited support for a number of these technologies in Linux. A Windows server providing these features can be expensive. It is therefore worth considering using technologies that can be run on any operating system. Thus you are not bound to a Windows server platform, but are free to choose between Windows and Linux. The choice then can be based on parameters like price and more importantly quality of the web service.

What's in the name (Domain Name) ?

Since you've finally decided to build a website, the first thing you need to do is think of a name or rather several alternatives of a name. For a business website, you will obviously want the name of your business; for a hobbyist you'd probably want a name of your hobby attached, such as coin collector. There are several things that you may want to think about before deciding on a name.

1. If your hobby is coin collection as of now, it may not be wise to get a name such as coincollector.com because after a few years, if you want to expand your hobby, coincollector.com will not fit in. It would thus be smarter to go for a generic name or your own very name as a website address. If you are a business, you have far less of a chance of change in a name. For example, if you are called Shree Riddhi Siddhi Computers, it would probably be easy to get the same name, but be ready for a slight alteration if you don't.

2. Getting/deciding on a name can get to be difficult. Understand that Internet has no boundaries and therefore every English dictionary name you think of is probably already taken such as coincollector.com. Also, having a .com address, which is long, can get difficult and frustrating to type in. Like missing out a "d" in Riddhi Siddhi will give an error and most novice users will probably not understand the problem.

3. If you cannot get a name in a .com form, don't fret as not all addresses end in .com. You can look at several alternatives such as .org, .net, .in, .co.in, etc. The cost of each of these may vary.

4. You don't need a web designer to tell you what name you can or cannot choose. You can choose this from a wonderful little site called DomainTyper.com which very clearly explains what site name you can or cannot take. If you really like the name you've chosen but cannot find a .com, .net, or .org name, click on the "Add Extension" next to it where you can choose a different extension altogether.

Practically speaking, there is really no difference in .com, .net, or .org name these days. Search engines don't discriminate between a .com address and a .net address. The .com addresses are just the most popular domain extensions and therefore the Internet is thought of as "dot com". As a rule, go for .com first and if it is taken, try for others.

Buying space
Yes, just like you need space for your office, you need space for your website too. It's measured in MB's and GB's here and not in width, height and depth.

There are various places you can buy space from. However, it's best left upto your web designer/company you are getting this through. If you want a general cost structure for buying space and domain name, is will cost you about Rs.150 per month or more. Here are a few popular hosts that offer webhosting for your website. Each host has several offers/goodies to offer. I will not go into this as it is beyond the scope of this article. However, be careful of webhosts that claim unlimited space and bandwidth. There are no free lunches and unlimited generally means that there is a limit but most small websites will not exceed it. However, once you do, you'll be asked to pay for a higher package or move to another host. Don't worry. The unlimitedness threshold is quite high such as 6GB for space or more and 500GB or more for bandwidth. Also, Linux webhosting is cheaper than Windows.

lunarpages
Bluehost
Hostgator

Want to make your basics stronger?
If you are really technologically-challenged you need to read this. My completely technologically-challenged uncle asked me certain questions I never even thought about. He couldn't understand what the internet was or what a website really is. So, here are some of the questions and answers that I came across.

What is the Internet?
As per Wikipedia (online encyclopedia) , "The Internet is a global network of interconnected computers, enabling users to share information along multiple channels." Basically, for something like an Internet, you need several people who have computers hooked up to each other through wires to send and receive data.

This is what the internet would look like when visualized with colour codes. Original higher size is available at Wikipedia Internet Map.

It is pretty much like a club called the Internet and several people joining in (logging in) to send other club members some information. In order to facilitate faster communication and exchange of services, certain members are rich enough to have big information centres (called servers) that can share info for certain exchange of information from you. This is, of course, a very simplistic explanation and I'm sure many of you are already raising your eyebrows. I cannot discuss this in detail here, do hop on to Wikipedia entry on Internet for better information. If you are interested in actually seeing a better visual representation of how Internet network looks, see World Wide Web Around Wikipedia.

What is URL/Internet address? I already have an office address.
URL/address is being referred to as a location where your website is or will be. You cannot just say "Go to the Internet and see what we are offering." It's like saying "Go to Andheri and you'll find the Techtree office." You need to specify where you need to go exactly and there cannot be landmarks for websites either, you cannot say it's next to the Wikipedia website. The URL address is something like www.techtree.com, which is equivalent to giving exact address to someone to reach your office.

What is a website?
Just as you've an office site/space where you sit, your internet office sits where your website is.

I don't want my competitor to see my website
In business, you can avoid to show your competitor your offerings, but you cannot so that on a website as you do not have control over who comes to see your website. Internet has no boundaries -- anyone, anywhere can come see your offerings and probably copy or offer something better. You can limit your website to a closed set of people with a password protection. However, this defeats the purpose of a website, plus you need to have a real solid offering for someone to really want to get included in such an elitist club.

Designing a Website
Before you skip this, I'm not getting into the technical details here. I will just take you through the thought process that you need undertake when you want to build your own website. Yes, even if you hire a web designer and it's his job to do this, it will help and reduce a lot of heartache if you streamline your thought before you go to explain him what you want.

1. Design for easy reading across webpages. Nothing should interfere with the readability of the webpage, that's the only way you can communicate with your audience. You may like red colour, but, please don't paste it across the entire webpage as it makes readability difficult; use white instead as it's the most readable and professional to look at.

2. Don't try any stupid cheap tricks to fool the search engines. In the past, web designers have developed nefarious methods in an attempt to get higher rankings in the search engines such as repeating several words in the same page, putting invisible text, etc. Gone are those days. Trying to fool Google (the king of search engines) will get your website banned.

3. Forget silly under construction pages. If you don't have anything there, just don't put anything there at all. No one wants to go to an under-construction page. It's like announcing a new road and then saying, "Oh it's under construction come later".

Webology
Domain
A domain identifies a computer or computers on the Internet. The name appears as a Web site URL, e.g. www.techtree.com. A domain needs to be registered on domain name registrars such as the popular three mentioned earlier.

Subdomain
In the Domain Name System (DNS) hierarchy, a subdomain is a domain that is part of a larger domain. For example, "mail.example.com" or "calendar.example.com" are subdomains of the "example.com" domain, which in turn is a subdomain of the ".com" top-level domain (TLD).
Source - en.wikipedia.org/wiki/Subdomain

ICANN
Internet Corporation for Assigned Names and Numbers, headquartered in Marina Del Rey, California, U.S., ICANN is a non-profit corporation that was created on Sept. 18, 1998. ICANN is responsible for managing the assignment of domain names and IP addresses.
Find out more here.

TLD
A top-level domain (TLD), sometimes referred to as a top-level domain name, is the last part of an Internet domain name, i.e.; the group of letters that follow the final dot of any domain name. For example, in the domain name www.example.com, the top-level domain is .com. Read more here.

Cyber Squatting
Cyber Squatting is the registration of a well-known brand or company name as an Internet domain name in the hope of selling it at a later date for an exorbitant amount. This is considered an offence and is a crime.

Why a website?

Why a website? Asking the right questionsWhy is it that you want a website? Just because the guy next door does or is it that your competitors do and therefore you want it too? This is like a kid telling his mom "If Vishal can have it, why can't I?" It would help more if you think constructively rather than reactively. Ask the right questions and you'll get the right answers.

1. What is it that you are trying to achieve through a website?

This will help you understand your goals and in effect the websites goals much better.

2. Is it business related or pleasure/hobby? What is your business/hobby all about?

This will help you angle the website in a particular way. If it's a business website, it will have a more serious flavour to it as compared with a hobby website, which would perhaps have brighter colours and/or have funky designs.

3. Is your website going to just inform the audience or are you going to sell something on it too?

There are two types of informational websites - one where the content is pretty much fixed and to change it you require the developers help, the other which uses a content management system that enables you to change content yourself such as blogs. If you are going to sell, the simplest way is to let people contact you or have an online shopping cart.

4. Who is your target audience?

This question will help you decide whom you are talking to and how. It will also help you to figure out what language to use and which style would suit your content better. Also, you can decide the kind of images/photos would appeal to the audience.

5. Who are your competitors? In case of a hobby website, who are the other fellow hobbyists?

This will help not only in your website creation but business in general. Knowing what the competition/other guy has up for offer will help you know your place in the business world/hobby world and determine how important you are to your audience.

6. What are the websites that you've referred?

What are the websites that you like?Before you try to decide what your website will look like, look at what other websites look like. Also, see how easy or difficult it is to get what you want on the website. Refer not just competitor websites but take a cue from those you like in general.